His alter-ego and musical concept Bull Funk Zoo derived from an idea he had: ”It’s a description of the energy of the music I wanted to create. Growing up on funk and rock, I thought “Bull Funk” is the ideal description; it’s got attitude, heart, grace and an in-your-face kind of approach. Zoo is the description of the Bull Funk collective, hence ‘Bull Funk Zoo’. A lot of my good friends told me to have Bull Funk Zoo as my stage name”
Bull Funk Zoo’s debut album was recorded in 2013 and got the highest ratings for an unsigned band’s record by Rolling Stone. In the Middle East, he has made a name for himself, playing in front of up to 30000 people at concerts. In 2013, he also supported Sting . Bull Funk Zoo is continuously working on new material, videos and other creative endeavours. He says: “Creativity is my drug of choice, it has got me in a vise.”
At the age of 17, he moved to the US for a few years to go to university and further dig into unknown musical realms. During this time, he also discovered punk rock and realised that the mentality of this genre fitted in perfectly with his own worldview. Both musically as in life, Assaad is a free spirit who is willing to cross boundaries in order to expand his mind. He’d surround himself with like-minded people such as the spoken word artist Eric Bailey or Glen Burris, a well known horn player who played and recorded with Miles Davis on “Man With The Horn”.
After moving back to Dubai in 1999, Assaad released his music as part of his musical project Abstrakt Collision. One of the songs he recorded with Abstrakt Collision got nominated for the independent music awards in the U.S and another was featured in the movie ‘Papers’.